“Gross National Happiness is more important than Gross National Product” His Majesty Jigme Singye Wangchuck, The Great Fourth Druk Gyalpo
Gross National Happiness, or GNH, is a holistic and sustainable approach to development, which balances material and non-material values with the conviction that humans want to search for happiness. The objective of the GNH Centre is to achieve a balanced development in all the facets of life that are essential; for our happiness.
Why does GNH matter?
We are in the age of the Anthropocene when the fate of the planet and all life is within the power of mankind. Boundless consumerism amidst widening socio-economic inequality and instability is causing rapid resource depletion and degradation. Climate change, species extinction, multiple crises, growing insecurity, instability and conflicts are not only diminishing our well-being but are also threatening our very survival.
GNH directly addresses such global, national and individual challenges by pointing to the non-material roots of well- being and offering ways to balance and satisfy the dual needs of the human being within the limits of what nature can provide on a sustainable basis.