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NEW MEANINGS IN BUSINESS: REINVENTING IDENTITY

10th March 2019 - 12th March 2019

NEW MEANINGS IN BUSINESS: REINVENTING IDENTITY, Indonesia March ’19

International Forum of Development

NEW MEANINGS IN BUSINESS:
REINVENTING IDENTITY

BUSINESS – PSYCHOLOGY – SCIENCE – ART – CULTURE – EDUCATION

March 10-12, 2019 in Yogyakarta (Indonesia)

TOPICS

  • Wholesome approach to business identity: philosophy – psychology – anthropology – semiotics – marketing.
  • Business identity as a mental image: psychological alignment of organisational culture and the brand.
  • Conscious and unconscious sides of business identity.
  • Research of neuroscience: how mental image of business impacts its clients?
  • Why 90% of economic decisions are made unconsciously?
    (based on the concept of mental accounting developed by a winner of Nobel prize in economics 2017 Richard H. Thaler)
  • How development of the region (city, country) impacts identity of the business and vice-versa?
  • How mental images of organisational culture can be changed: approaches and practical examples.
  • How to change mental image of the brand: approaches and practical examples.
  • Identity of the leader: how it influences success of the business?
  • Leaders as creators of new meanings through values and images of the Future.
  • Epochal shift from textual to visual civilization: what does this transformation mean to businesses?
  • Role of oriental cultures in civilizations of images.
  • Role of art, advertisement and media in development of civilization of images.
  • How to manage images of conscious and unconscious mind?

WHY YOGYAKARTA?

Yogyakarta is a Genius Loci place of the world where sleeping volcanos and images of ancient civilizations come together in the intersection of different religions.
Yogyakarta region includes Borobudur – the architectural miracle of the world and the largest Buddhist temple, and Prambanan – one of the largest and the most beautiful Hindu temples.

Details

Start:
10th March 2019
End:
12th March 2019
Event Category:
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